March 4, 2022

4 Ways to Post a Link on Instagram

For personal accounts, the possibility to share links might be an overlooked feature. But for businesses, it can be a game-changer. That’s why many of them look for ways to post links on Instagram.

Not only to drive traffic to the business website but also to make customers’ experience easier.

Here we show you different ways you can add links to your Instagram account.

How to Post a Link on an Instagram Story

Now it’s possible to add a link to your story using the link sticker which everyone has access to.

It only takes seconds to post your link. First, you have to tap on the stickers section and select the link sticker.

Stickers section from Instagram Stories

Then it’ll show you a field where you’ll enter the domain you want to link to, as well as an option to customize the sticker text if you don’t want to display the URL.

Enter URL field on Instagram link sticker feature

Once you do that, you can drag around the sticker on your story wherever you think it’s more convenient.

Instagram story with a link sticker

Here’s another example of Zapier using the link sticker in stories.

Zapier's Instagram story with a link sticker

Before Instagram added this sticker, there was a swipe-up feature but it was limited. You could only use it if you had one of these requirements:

  • A business profile
  • Over 10.000 followers 
  • A verified account

In some older Zapier’s stories, you can still see the swipe up in action.

Zapier's Instagram story with a swipe up option

Instagram Story Ads

With Instagram story ads, you can either post a photo or a video and include a button with a link.

But a benefit you get using video with this feature is that unlike traditional stories that are only 15 seconds long, with story ads it’s possible to take up to 120 seconds.

Sponsored Instagram story by jaspersmarket

Image Source

How to Add a Link to Instagram Bio

This is the traditional way to have a link on Instagram. It doesn’t matter if you have a professional or personal account, anyone can do it.

To set it up, you need to go to your profile, select edit profile and write the domain in the website field. That’s it!

Website field on Instagram's edit profile section

If you have multiple websites or if you want people to visit different pages, you can use link landing pages. Two common sites that offer this service are Linktree and Linkin.bio.

For example, SurveyMonkey uses Linkin.bio.

SurveyMonkey's Instagram profile

Once you tap into the link, it’ll take you to a page like this one.

SurveyMonkey's landing page from the link on its Instagram bio

Every image has a link that will take you to a specific page on SurveyMonkey’s website.

How to Add a Link to an Instagram Post

Although you can type any URL in a post caption, it won’t be clickable. So, there are 2 options to add clickable links on Instagram posts:

1. Use Product Tags and the Shopping Feature

In the latest Instagram report about trends for 2022, they found that 27% of teens and young adults expect to shop directly through their social media feeds and in-app features. 

This is good news for ecommerce businesses on Instagram since they can use the shopping and tag features to add a button that links to the main website of the product.

 Raceface uses this option and this is how it looks.

A Raceface's product on its Instagram shop

2. Pay for Sponsored Posts

Just like with story ads, it’s possible to pay and set up a sponsored post if you have a business profile. 

Sponsored or promotional posts are targeted to reach specific audiences so you can have more visibility.

The easiest way to set it up in-app is to publish a post and then select the “promote” button that appears below.

Instagram post by jaspersmarket with a promote button

Image Source

How to Add Instagram Action Buttons

Action buttons are another way of direct linking that Instagram offers. There are 4 basic action buttons available to display on your profile:

  • Call
  • Email
  • Directions
  • Text

Olive Garden uses the “Message” and “Email” buttons.

Olive Garden's Instagram profile with action buttons

But now Instagram has partners that make possible the use of other action buttons through integrations. Some of them include:

  • Buy Tickets
  • Reserve
  • Book Now
  • Start Order

As a way to encourage your customers to use these buttons, you can add CTAs in your captions, stories and even in your bio. 

Wrapping Up

Given the massive growth of active businesses on Instagram, the platform couldn’t fall behind with link features.

The problem is that not everyone is aware of them and their use, but now you do, it’s time to get the most out of your Instagram profile and put those links in action!

Try our Instagram Feed Widget for free and don’t miss the chance to show your website visitors your latest Instagram posts, even the ones with product tags.


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