December 14, 2020

Elfsight Instagram Feed vs SocialProofed Alternative

Maybe it’s the more expensive Elfsight price you can’t justify. 

Or the overwhelming set of widgets you don’t use. 

Or maybe you’ve just heard of Elfsight, and you’re wondering how it stacks up against other alternatives. 

We’ll give it to you right off the bat:

  • Elfsight is best for large companies that take an omnipresent approach to marketing. 
  • SocialProofed (yes, that’s us!) is the best option for small businesses that focus on these three main marketing channels: Instagram, Facebook, and Google.

In this comparison guide, we break down the widgets, pricing, and more that led us to these conclusions. Let’s dive in!

Elfsight Instagram Feed VS SocialProofed: A Quick Comparison

Elfsight and SocialProofed are social proof widgets platforms that help websites share valuable customer testimonials on their websites. 

Both platforms are widely similar in terms of customization and the user interface (UI). 

But when it comes to pricing and the number of views and widgets available, Elfsight and SocialProofed couldn’t be more different. 

Number of widgets3 (Instagram Feed, Google Reviews, Facebook Reviews)81+ (Instagram Feed, Google Reviews, Facebook Reviews, and more)
Pre-made templates
No coding required
User-friendly interface
Unlimited views
Customer support
Lite plan (Free)

Let’s start with the similarities: 

(i) Customization

It’s easy to customize how you want your widgets to look like on Elfsight and SocialProofed. 

All it takes is a few clicks and some know-how on color and font pairing.

With SocialProofed, you can customize your widgets easily with just a few clicks of the button. Further customization requires CSS skills.

(ii) User Interface

Elfsight and SocialProofed’s UI are simple and straightforward. 

First-time users will have no trouble navigating the dashboard. 

Here’s how it looks like when you create a Facebook Reviews widget on SocialProofed:

Once logged in, you’ll get directed to a simple, user-friendly dashboard on SocialProofed. Simply click “Create New Widget” on one of the three apps, and you can start designing right away.

Elfsight Instagram Feed VS SocialProofed: An In-Depth Look At What Makes These Two Platforms Different

When we spoke to small business owners on what they look for in social proof widgets, a few themes emerged: Elite design, flexibility, and reliability.  Brian Robben, CEO of Robben Media, sums it up best:

Let’s see how SocialProofed measures up to Elfsight.

(i) Views

This is by far one of the biggest drawbacks of Elfsight, and it’s that views cap all of their plans

As an Elfsight user, when you hit a certain number of views — say 200 views — the widget immediately stops showing your feed to web visitors. Instead, what visitors see is a message… that you’ve run out of credits. 

We say this respectfully, but we think this paints a negative impression on customers and prospects. 

As a business owner, you want to show all web visitors that you’re running a legitimate company and not a dubious business that can’t afford to maintain a professional presence online.

Check out this Elfsight user detailing his experience on Capterra:

Unlike Elfsight, all of SocialProofed’s plans offer unlimited views. 

Verdict: SocialProofed wins.

(ii) Widgets

Elfsight: 81+

SocialProofed: 3

At first glance, it looks like Elfsight has us beaten, but we beg to differ. 

Elfsight helps businesses of all sizes to share customer reviews on their websites.

Here at SocialProofed, we specifically focus on small businesses like mom-and-pop shops, startups, and freelancers. 

As small business owners ourselves, we get that you want to get the ball rolling as quickly as possible. 

We focus heavily on the three big kahunas — that’s Instagram, Google, and Facebook — and ignore the rest that you don’t use. 

Verdict: Depends! We expand on our assessment below.

(iii) Pricing 

SocialProofed and Elfsight boast similar pricing plans for single apps, but the biggest difference lies in the Enterprise plan. 

While Elfsight sets you back at $25/month, SocialProofed costs just $15/month.  

This $10 difference adds up. In five years, you could end up saving $600!

Elfsight also offers three different plans for their ‘all apps’ plan:

While the Basic and Pro plans may seem like a steal, they’re capped at 5,000 and 50,000 views, respectively.

If you use every single one of Elfsight’s 81+ widgets, for sure, you’ll get the most bang for your buck. 

But here’s the thing: As a small business owner, it’s unlikely you’ll need all widgets.

Imagine forking over $75 a month when you’re using just three of them. And yes, you still need to pay the same amount for the unused widgets. 

Verdict: Elfsight scores big time if you’re looking to establish an online presence everywhere. But it might be an overkill for small business owners. If you’re focusing only on Instagram, Google, and Facebook, SocialProofed’s a much more sustainable option.

Elfsight Instagram Feed VS SocialProofed: Who Wins?

Overall, we think Elfsight’s a great tool with vast offerings. 

But not every small business owner has the bandwidth to maintain an active presence in all channels. 

If you’ve gotten excellent ROI from Instagram, Facebook, and Google and you want to boost your efforts on these channels further, check out SocialProofed — it’s free to sign up.

More than ever, business owners worldwide are realizing the massive role social proof plays in their businesses.

Jeff Moriarty, Marketing Manager at Moriarty’s Gem Art, highlights how it helps them address customers’ concerns amid the pandemic:

“With COVID-19, we had quite a few questions about our processes for cleaning our products and shipping them safely. Having social proof showed more trust in us being more responsible and conscious about safety measures, making potential customers more open to shopping with us.”   

The benefits of social proof extend beyond customer trust.

Carole and Joshua Gabrielson from Roanoke Wedding Photographer & Videographer saw a 44% decrease in their website’s bounce rates.  

Rorie Devine, CEO & Founder of GRO.TEAM, saw it boosting his agency’ revenue by 9%:

Rodney Yo, Owner of Best Online Traffic School, realized his customer reviews page was the clear winner:  

“Our reviews page which prominently features social proof has a conversion rate of 9.4% from organic traffic versus the pricing page, which hovers around 5.6%. This is a huge difference since the pages get similar traffic and have high conversion intent.” – 

You’ve seen the power of social proof.

Now it’s time to put your plan into action.

Sign up for the SocialProofed widget today (it’s free)!

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